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Issue Four: March 2010
News and information for marketers and buyers of design,
print and cross-media services with advice on best practice
and how to maximise the return on your investment.
Paper prices set to rise
As widely reported in the trade press, paper prices are set to rise between 8-12% across all material grades, as from 1st April 2010 (sorry, this is not an April fool’s joke).
On low volume production runs the effect of paper price increases is often marginal as the paper value represents a small percentage of the total print cost. However, with medium run lengths, the value of paper content can range between *20%-30% of the total print price, rising to as much *50% for large volume production.
RPM encourage clients to place orders before the April price increase to secure orders at the current quoted price.
Click here to find out how RPM Stock Management can help you manage your stationery and marketing collateral and beat rising prices for longer.
*Percentages are a guide only and may vary depending upon the grade
of material, print and finishing processes.
Case Study #1: Cardwave Services
Cardwave Services, a leading technology services company appointed RPM to manufacture and project manage a series of digital media packaging inserts, sleeves and user guides as part of a movie launch for one of the world’s leading entertainers. Read full story here>>>
To learn more about Cardwave and what they have to offer visit their website www.cardwave.co.uk
Case Study #2: The Original Metal Box Company
We were delighted when British designer Clifford Richards commissioned RPM to produce a product launch leaflet for the Original Metal Box Company in time for the Top Drawer Spring Show in Earls Court, London. Read full story here>>>
To learn more about this iconic British designer click here.
Grammar school
Increasingly, marketers are expected to be multi-disciplined and competent in services which traditionally have been outsourced, including copywriting. For some, this comes naturally, but for others the nuances of the English language pose many problems. This month, we tackle the tricky issue of the apostrophe and its usage in the English language.
With a little help from the BBC, our free guide tells you exactly where you can stick your apostrophe!
Related topics:
Need a copywriter? We recommend Mister Write www.copywriterforhire.co.uk
New clients
RPM are delighted to announce three major new clients to add
to our portfolio:
Bath Building Society - a UK Building Society passionate about giving members and customers something special, something they find difficult to get elsewhere.
www.bathbuildingsociety.co.uk
Cardwave Services - enabling content owners to market and distribute their content on memory cards and consumer devices.
www.cardwave.co.uk
The Outside Clinic - the largest and longest established national provider of home eye testing in the UK.
www.outsideclinic.com
Did you know?
Every tonne of recycled office paper saves an estimated 17 trees, 1,700 litres of oil and 32,000 litres of water.
Contact us
Call: 01793 838800
email info@realprintmanagement.co.uk
or visit www.realprintmanagement.co.uk
To unsubscribe to this email newsletter click here
Real Print Management Ltd, The Pigeon House, Pigeon House Lane,
Stratton St Margaret, Swindon, Wiltshire, SN3 4QH.
© Copyright 2010 Real Print Management Ltd
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Get a quote
For fast, accurate quotes contact our team of print professionals today.
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In this issue:
Paper prices set
to rise
Case Study #1: Cardwave Services
Case Study #2:
The Original Metal Box Company
Grammar school
New clients
Did you know?
Jargon buster
Wise words
Contact details
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Featured Product
View this month’s featured product on our website.
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View our work
Take a sneaky preview of some of our latest work for regional, national and international brands.
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Jargon buster -
DL Envelope
What does the term DL Envelope actually mean? Find out here.
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Wise words
“The person who says it cannot be done should not interrupt the person doing it."
Chinese Proverb
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