This month's featured product is the Postcard
Once the preserve of scenic landscapes and "wish you were here" seaside holidays, postcards play an important role in the marketers armoury.
The compact format and relatively low cost of production make postcards the perfect medium for creating a lasting impression with eye-catching imagery supported on the reverse side by succinct, memorable copy with a call to action.
The handy size format enables postcards to compete effectively for that all-important prime desk space. Often used as part of a series of messages or as the basis of a teaser campaign, postcards are particularly suited to digital technology where variable images and text can be combined with a database to produce targeted one-to-one messages.