Companies can spend more than 50% of their revenues purchasing goods and services. Online ordering
is one of the best ways to achieve high quality print and save you money.
But how does ordering online save me money?
Simple. It's all down to one word: workflow.
Online ordering or, as it's more commonly known Web-to-Print triggers a whole series of workflow actions the moment an order is placed, removing huge swathes of administration in the ordering, manufacturing and fulfilment process. And as we all know, admin takes both time and costs money.
The traditional method of transforming your purchase order into print will involve a sales representative, accounts clerk, artworker, production controller and a despatch manager - all intervening in a hands-on approach and all relying upon each other to play their part.

Now, you no longer have that worry, nor the cost or delays. And because it's online you can do all this
anywhere in the world, 24/7, without being kept waiting for proofs or confirmation of when your print
will be delivered.

The first thing you will notice is that we provide you with a branded storefront (an online shop where you
can see all your products, prices, stock levels, orders and their status). Next, you will notice that you can
proof your orders online (soft proofing) - all of your assets (graphics, messaging, fonts and colour) are
locked away safely so that your brand maintains its integrity. And if there's an authorisation and approval
process in your company then we can replicate this too!
From the moment you place your order, a set of actions is triggered that:
- automatically confirms that your order has been received and when it will be delivered
- checks your account to see that it is in order
- generates a job ticket automatically (this contains all of your instructions)
- generates and sends a PDF to a hot folder or a print queue (this can be anywhere in the world)
- generates a picking list (if it's a stock item)
- updates stock levels (if it's a stock item)
- raises a despatch note and packing label
- provides track and trace progress of your order
- generates an invoice and subsequent statement
- collects payment (if you pay online)

To view the above chart as a PDF click here
A number of RPM customers have taken online ordering a stage further to reap even more benefits. Originally, Web-to-Print was a simple job submission tool. Now it has transformed into a robust solution
that encompasses much more.
This includes:
- integration with client accounting and procurement systems to reduce overall costs even further
- a truly dynamic publishing system that removes artwork costs completely to create highly sophsticated products such as, newsletters, mailers, vouchers, coupons, brochures, point of sale.
- ability to upload a database with variable text and image content to create highly effective one-to-one marketing collateral
In fact, almost all of your marketing collateral can now be created online.
How much can I expect to save?
In a recent InfoTrends study entitled e-Enablement: The Future of Graphic Communications, corporate buyers reported increased efficiencies as a result of e-enabled print procurement that equate to an average saving of 14.4%. And this is just an average - RPM uses Pageflex, arguably the most advanced Web-to-Print application on the market today, to deliver even greater savings and more marketing opportunities for your business.
Client Cost Savings from Online Ordering

Web-to-Print Defined
Web-to-Print solutions are browser-based applications that facilitate commerce, collaboration, and/or customer service interaction between those who buy printed products and those who sell them. Common functions of these solutions include page design, file submission, cataloge ordering, order entry, versioning, variable data publishing (VDP), job tracking, soft proofing, online payment, online shipping, and stock management.
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Online ordering allows you to communicate in real time across the supply chain for better utilisation of resources.
Web-to-Print has signalled the end of an era of disconnected suppliers with large buffers of stock."